From Ooh to Ooh La to Ooh La La

Three words. Starting off, getting through, landing it. That's the shape of every real change I've helped a person, a team, or a business work through.

I'm Raphael Poirot — French-American, based near Chicago. Twenty-five years leading and coaching through change: fifteen as a retail leader, and a decade in business coaching and change consulting. This is how we work together — speaking, facilitation, and one-on-one coaching for owners, leaders, and teams in the middle of something.

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Where "Ooh La La" Came From:

It started with my employees. When something got done really well, someone would say it, ooh la la. Over time it turned into a shorthand for how things were going: ooh for meh, ooh la for not bad, ooh la la for outstanding.

When I moved into business coaching, I started using those three words to mark where someone actually was in their transformation. Then in change management consulting, I saw the same three words tracked how whole teams and businesses moved through change, awareness, readiness, adoption. What my team invented informally turned out to describe something real.

Then clients started saying it back to me. When we landed a change well, they'd say it: ooh la la. So when I sat down to write a book, there was no other title.

What You Can Expect

Meaningful next chapters require more than motivation. They require clarity, alignment, and action.

What you gain:

Clear perspective on what is truly shifting

A defined vision for what you want to create next

Confidence in your decisions

A structured path forward

Momentum built through intentional action

The goal is simple: Create your next chapter with clarity and conviction.

The Framework: Ooh → Ooh La → Ooh La La

1

Clarify

First, we clarify:

• What feels misaligned
• What you have outgrown
• The real question beneath the surface
• What you truly want more of now

2

Align

Then we align:

• Who you are becoming
• What success means to you now
• The beliefs or fears keeping you stuck
• What you are no longer available for

3

Activate

Then we act — intentionally

• Your first meaningful move
• Your X Factor for momentum
• The support and structure you need
• How to keep moving without spiraling

This is clarity → alignment → activation in action

What Makes This Different

Not open-ended coaching.
A focused next chapter experience.

No dependency created.
No artificial urgency.

You remain the decision-maker.
I provide structure and perspective.

Clarity first.
Then aligned action.

Book a Next Chapter Call

The Next Chapter Call

A focused 30-minute navigation conversation to:

Understand where you are today

Clarify what may be emerging beneath the surface

Explore whether this work is the right fit

If there is alignment, we define the next step.

If not, you leave with sharper perspective and greater clarity

Book a Next Chapter Call

What People are Saying

Reflections on the clarity and direction Be Ooh La La provides

Finding Clarity

“I walked away with more clarity, confidence, and a real sense of direction. It helped me organize what mattered most and make meaningful decisions.”
Structure That Actually Helps

“This isn’t just inspiration — it’s a clear framework you can actually use. The ideas feel grounded, practical, and realistic to apply.”
Moving Without Overthinking

“It helped me stop overthinking and start moving. Big ideas were broken down into manageable steps without feeling forced or overwhelming.”
Feeling Understood

“I didn’t feel lectured. I felt understood. The tone is sincere, human, and focused on helping you move forward in your own way.”
No Hype, Just Direction

“What stood out was how refreshing it felt: no hype, no ‘overnight success’ promises. Just clear thinking and direction that respects where you are.”